Trustees

Steve Apter, Trustee
Steve started his career in 1991 as a retained firefighter with the Isle of Wight Fire Service and climbed the ranks becoming Chief Fire Officer in 2011. In 2015, Steve was appointed Director of Community Safety & Resilience with Hampshire Fire Service.  He was seconded into East Sussex Fire Service as Deputy Chief Fire Officer. December 2016 he was appointed Director of Safety & Assurance with London Fire Brigade, one of the largest Fire and Rescue Services in the world.

Steve led the strategic response of LFB to the Westminster Bridge terror attack and responsible for the Strategic Response Arrangements and Gold response to the Grenfell Tower tragedy.  He is the National Fire Chiefs Council deputy strategic lead on counter terrorism issues and leads Nationally on CBRNe issues.

Steve has a Masters degree in Leadership and completed the Executive Leadership programme for strategic leaders in the Fire Service.

In addition he has been a volunteer with UKRO (and its previous guises) for over 25 years and Chair since 2010. In 2017, UKRO became a registered Charity. Steve was Chair of the World Rescue Organisation from 2013-2015.  He is passionate for international development and advancing professional rescue, and is proud of the role UKRO plays with colleagues from other aid organisations to support the global road safety agenda.

Bruce Hoad, Treasurer and Trustee
Bruce started his career 35 years ago with the London Fire Brigade, serving in the Brigade’s ‘A’ and ‘C’ Divisions.  He spent most of his time at Soho Fire Station in the West End, and attained the rank of Station Officer.  In 1991 he transferred to East Sussex Fire Brigade where he rose to become the County’s Director of Community Protection, and in 2003 transferred on promotion to Northamptonshire where he was appointed Deputy Chief Fire Officer. During his service in East Sussex, over a two year period, Bruce was seconded to work with the Guyana Fire Service in South America, supporting a UK Government development programme in the Caribbean region.

Bruce is actively involved in the delivery of international humanitarian assistance throughout the world.  He is a Director of Operation Florian (a founding member of FIRE AID), the UK-based fire and rescue humanitarian charity, and has helped organise projects in the former Yugoslavia and in parts of the former Soviet Union.  He is also a founder member, Treasurer and Trustee of FIRE AID, an umbrella organisation of charities, fire services and NGOs involved in the delivery of humanitarian aid.

During 2016-17, he was Master of the Worshipful Company of Firefighters, the City of London based Livery Company. 

Emma MacLennan, Deputy Chair and Trustee 
Emma is the founder and Director of UK charity Eastern Alliance for Safe and Sustainable Transport (EASST). She is also the Alumni Organiser of the Delft University/FIA Foundation Global Road Safety Programme and a member of their Board, having run the FIA Foundation Road Safety Scholarships from 2009-2014. She a founder member and Deputy Chair of FIRE AID, and President of Make Roads Safe Hellas. Emma is an Advisor to the All Party Parliamentary Group on Moldova in the UK Parliament, and a Special Advisor to the Rt Hon the Lord Robertson of Port Ellen. From 1999 to January 2008 she was Director of the John Smith Memorial Trust, a good governance programme sponsored by the UK Ministry of Justice and aimed at talented young leaders from the former Soviet Union. Prior to this she was Advisor to the Rt Hon Chris Smith MP (now Lord Smith); to the late, Rt Hon Donald Dewar QC, MP; Policy Officer on Social Security and Taxation for the UK Labour Party working closely with the Rt Hon John Smith QC, MP; a member of the Commission on Social Justice; and Deputy Director of the Low Pay Unit that succeeded in its campaign in the UK for a national, legal minimum wage. She has extensive experience as an expert in donor-funded road safety projects in EASST’s countries of operation.

Ron Morley, Trustee
Ron has been an active volunteer for UK charity Staffordshire Emergency Services Humanitarian Aid Association (SESHAA) since 1996, participating in humanitarian projects around the world, most recently as a Trauma Instructor in Tajikistan.

Ron served at Staffordshire Fire and Rescue Service for 37 years. He is a registered occupational health advisor and has a Bachelor degree in Education and a Master’s degree in Counselling Psychology. He has previously undertaken PHTLS, PHECC and expedition medicine training and is currently on the NMC nursing register. During his SESHAA service, he has been both a trauma and rope access instructor, in addition to being Staffordshire Fire and Rescue Services occupational health advisor. His main interest is the psychological support and stress reduction for personnel involved in rescue and humanitarian aid projects.Ron’s outdoor experience includes being a Mountain Leader and Kayak coach and he has been actively involved in expedition training with both fire service personnel and college students. He is a member of the IFE and a registered BACP counsellor/ psychotherapist.  Ron is currently a part time college lecturer. He represents SESHAA on the FIRE AID Board of Trustees.